Brand Radar: Watching the Trend
One AI Visibility check is a snapshot. Brand Radar turns weeks of checks into a trend — are you gaining ground on competitors, on which topics, and is the tone about you positive?
A single AI Visibility check answers "where do we stand today?". Brand Radar answers the questions that actually drive strategy: are we gaining or losing ground, against whom, on which topics — and is what the AI says about us flattering?
Say your agency spent a month publishing case studies about enterprise projects. Brand Radar is where you find out whether it worked: whether your slice of AI mentions on "enterprise" questions grew, whether a specific competitor shrank, and whether the AI now recommends you rather than merely listing you.
The four views, and what each lets you decide
| View | The decision it supports |
|---|---|
| Topic bubbles | Where should we invest next? — which subjects AI associates with you, sized by how often they come up |
| Sentiment timeline | Is the story about us good? — whether mentions are praising, neutral, or critical, over time |
| Share of voice timeline | Are we winning the conversation? — your slice of all brand mentions vs competitors, check after check |
| Competitor matrix | Where do rivals beat us? — who each AI platform tends to bring up, brand by brand |
Topic bubbles
Each bubble is a subject the AI mentioned you in connection with — bigger bubble, more mentions; green means the tone was positive, red negative. Click a bubble to see the actual questions and answers behind it, plus gap suggestions: subjects where competitors get mentioned and you don't. A gap is a content brief waiting to be written — it names the exact topic where publishing something strong would win you mentions.
Sentiment timeline
Sentiment is judged on the sentences that mention you, not the overall answer — so "Brand X is expensive but reliable" counts the way a reader would take it, mixed. Watch for drift: a slide from positive to neutral often precedes losing the mention altogether.
Share of voice
"Share of voice" is simply: of all the times any tracked brand got mentioned, what fraction was you? If AI answers mentioned brands 20 times and 8 of those were you, your share is 40%. The timeline shows that share check after check — the cleanest single measure of whether you're gaining on competitors. (Details and edge cases: Share of Voice Explained.)
Competitor matrix
A grid of brands × AI platforms showing who each assistant favors. Its practical use: choosing a battleground. If a competitor owns Perplexity while you lead everywhere else, you know exactly where the next unclaimed customers are.
Setting up competitors
Add the brands you compete with under Project → Settings → Competitors (up to 5 on Agency, 10 on Enterprise). Anyone mentioned who isn't on your list is grouped as "Other" — if "Other" is a big slice, you're probably missing a real competitor and should add them.
How much history you need
Trends need at least three checks to mean anything; weekly scheduled checks build a useful picture in about a month. History is kept for 90 days on Agency and 365 on Enterprise.
Schedule checks instead of remembering them
Brand Radar is only as good as its data points. Set a weekly schedule on the AI Visibility page and the trend builds itself.
Related pages