SEO Score

The SEO score is a 40/60 composite:

40 points — Lighthouse SEO score (scaled from 100-pt)
60 points — SitePulse custom 12-field rubric

This split ensures that both crawlability signals (what Lighthouse checks) and on-page metadata quality (what the custom rubric checks) are represented in the final score.

SEO Score Breakdown0 / 100 pts

Why it matters

SEO metadata tells search engines what a page is about, how to present it in search results, and whether to index it at all. A page missing a meta description, for example, gets a generic snippet in Google — lower CTR, lower effective ranking. A page with noindex on it accidentally is invisible to search entirely.

Lighthouse SEO checks

The 40 Lighthouse points cover:

Crawlability — robots.txt is valid, page is not blocked
Mobile-friendly — font sizes readable on mobile, tap targets adequately sized
Links — links have descriptive text
HTTP — page is served over HTTPS

Custom rubric details

Title tag (8 pts)

Condition	Points
Title present	4
Length 30–60 characters	2
Does not start with site name (keyword stuffing)	2

Meta description (7 pts)

Condition	Points
Meta description present	3
Length 70–160 characters	2
Unique (not identical to title)	2

JSON-LD structured data (8 pts)

Condition	Points
At least one JSON-LD block present	4
Block is valid (parseable JSON, has @type)	2
@type is a recognized Schema.org type	2

How to improve

Fixing SEO metadata is one of the highest-ROI improvements you can make — most issues are pure HTML and require no backend changes. The Rewrites tab in your audit generates ready-to-use title tags, meta descriptions, and structured data blocks.

GEO and SEO overlap

JSON-LD structured data appears in both the SEO rubric (8 pts) and the GEO rubric (25 pts). Adding comprehensive Schema.org markup improves both scores simultaneously. See the GEO score page for the full list of valued schema types.