Your First Audit
Run your first URL audit and understand what happens next.
Run a URL audit
Open your project
Navigate to the project you just created (or any existing project).
Click Run audit
Click the Run audit button in the top-right corner of any project page.
Choose URL audit
Select URL from the audit type selector. This is the most common type — it audits a single page.
Paste a URL
Enter the full URL you want to audit (e.g.
https://acme-coffee.com/our-story). It must be publicly accessible.Submit
Click Start audit. The audit is queued immediately.
What happens next
The audit appears in your project's Audits tab with a Pending badge, then transitions to Running as the worker picks it up. A typical URL audit takes 30–90 seconds.
When it completes, the badge turns Completed and you can click the audit row to open the results.
Reading your first result
The audit detail page shows:
- Overall score — a weighted average of all six categories (0–100)
- Category scores — Performance, SEO, GEO, Best Practices, Accessibility, Content Quality
- Recommendations — prioritized list of fixes, each linked to a specific metric
- Rewrites tab — AI-suggested copy improvements ready for review
Don't panic at low scores
Most sites score 40–70 on first audit. A low GEO score (under 50) is common — most pages were not written with AI search visibility in mind. The recommendations tab shows exactly which fields to fix first.
Understanding your scores
Each score follows a 100-point rubric. For a full explanation of what each category measures and how scores are calculated, see the Understanding Reports section in the sidebar.
Next steps
- Run a Sitemap audit to bulk-audit every page at once
- Set up Scheduled audits so SitePulse monitors your site automatically
- Connect Google Search Console to add real traffic data to recommendations